Designer • A flexible system to scale a new initiative

TC 2.0 was an identity I designed to support an ever-growing list of company-wide initiatives under the umbrella of ‘The Collective 2.0’. The challenge was to create a cohesive identity for lots of disparate parts, that would encourage participation and excitement. I designed a grid system that would allow for an infinite number of expressions for different numbers, so that each new initiative would be represented by its own character.