235 attendees. Seven separate event experiences. Four product launches. One brand launch.

Creative Direction & Design • Tractable Vision Summit

In April 2022 Tractable invited customers to attend the Tractable Vision Summit. It was a seminal moment for the company, recently valued at $1BN, to launch new products and host talks from leaders at the forefront of the industry.

It was also the perfect time to launch the new brand recently designed by Pentagram.

I designed an identity to bridge the old and the new by teasing one our new brand assets before the event, the 3D damage signature, in a blurred graphic that would slowly reveal itself at the opening keynote.

The event was a success, achieving 270% of the business pipeline target.